Wednesday, March 29, 2006

Marketwatch: New Look for Comvita in UK

Comvita Unveils New Look
Chemist & Druggist (UK), 3/25/2006

Comvita is repackaging its products in a bid to achieve greater brand awareness and presence on-shelf. New packs are grouped into families to aid identification. Graphics refer to a product's origin and ingredients.

The new look is being promoted at shows including the Natural Trade Show and the Vitality consumers' show via ads, posters and an exhibition display. Comvita's products include Manuka honey, the Winter Wellness range and Propolis liquids.

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